What works better? …. Marketing your goods and services to the general public … OR …. Marketing your goods and services to the people that best match your ideal client profile?
Which of the above options would give you a higher return on your marketing efforts?
Would you consider using a new automated system that is designed to gather your ideal prospects into one place and provide you with 12 possible ways of reaching out to them?
Would you consider using this marketing system even if it was a revenue center and not just a cost center?
Would you turn away new business that actually approached you before you even had a chance to approach them?
As markets mature it becomes harder and more competitive to win new business. The internet has made it very easy to source products and compare prices. In fact it has become so easy that people are now able to source goods out of the country and are no longer limited to local suppliers.